Broadcom shrinks the VMware partner programme for cloud providers

2025-07-15 · Publisher : Broadcom · Domain : Cloud & DevOps

On 15 July 2025, Broadcom notifies many VMware cloud service providers (VCSPs) of non-renewal. The programme becomes invitation-only and the white label model ends on 31 October 2025.

### Background On 15 July 2025, Broadcom sends non-renewal notices to the VMware cloud service providers (VCSPs) it has not invited into its new programme. The vendor tightens the programme around partners who have "demonstrated commitment". The Register reports the announcement on 16 July. ### Key facts - Non-invited VCSPs may keep operating until 31 October 2025, then only serve their existing contracts. - No new commitments or renewals are accepted for them after 31 October 2025, the new invitation-only programme taking over. - The "white label" model, created after the January 2024 decision, ends on 31 October 2025; existing contracts follow the same transition terms as those of VCSPs. - This is the second reshuffle in eighteen months, after the January 2024 decision to drop providers with fewer than 3,500 cores. ### Why it matters For customers of regional VMware-based hosts, including in Europe, the change can mean a forced migration or extra cost: the provider may no longer be able to renew its licences. Consulting firms supporting these migrations must check their partner's status in the new programme and prepare alternatives (other hypervisors, invited hosts). The topic has a regulatory follow-up with CISPE's complaint. These hosts' customers keep their existing contracts until term, but will not be able to renew them with the same provider: each contract's expiry becomes the real decision date. ### Takeaway Tightening the VMware partner network narrows the choice of hosts and pushes customers to other platforms.

Tags : Licence, Cloud, Datacenter, Europe