Rockwell Automation plans a new Wisconsin manufacturing campus

2025-11-18 · Publisher : Rockwell Automation · Domain : Industry 4.0 & 5.0

On 18 November 2025, Rockwell Automation announces a new plant in southeast Wisconsin, potentially its largest manufacturing campus worldwide, as part of $2bn of investment over five years. The New Berlin site is confirmed in February 2026.

### Background On 18 November 2025, **Rockwell Automation**, one of the major US industrial automation suppliers, announces a new production site in **southeast Wisconsin**, near its Milwaukee headquarters. On 5 February 2026, the group confirms the **New Berlin** location. ### Key facts - More than **one million square feet** of manufacturing and warehouse space; the site could become Rockwell's largest manufacturing campus worldwide. - The project is part of a **$2bn, five-year** investment in plants, digital infrastructure and talent. - The plant will use advanced automation, robotics and digital systems, including AI and analytics tools. - Chairman and CEO Blake Moret sees an opportunity "to create the future of industrial operations, with highly orchestrated production". ### Why it matters An automation supplier building its own showcase plant in the US sends a double message: it expects demand to grow with reshoring, and it wants to demonstrate its technologies on its own lines. This "factory that proves the product" logic echoes Siemens in Amberg and other pilot sites. ### Takeaway Rockwell bets on US reshoring with what could become its largest plant, designed as a showcase for its own solutions.

Tags : Usine, États-Unis, Relocalisation, Automatisation